In Beer In The News, Beer Me BC excerpts news from sources around the world of craft beer. Note that the opinions expressed within are those of the original source and not Beer Me BC.

Rustic Reel looking forward to serving Kelowna craft ‘beerhopping’ crowd

Rustic Reel owner Susi Foerg was interviewed by Kelowna Now at her under-construction brewery

For Susi Foerg, the opening of Rustic Reel Craft Brewery will be the realization of a dream.

You may remember Foerg from Valley First Credit Union. Today, she’s banking on success in a field with a growing list of competitors. There are a bunch of new craft breweries in the works in Kelowna. But Foerg doesn’t see them as competing.

“The more the merrier,” she said. Her vision is to create beers with broad appeal.

“In Kelowna, we still want a boat beer. We want that easy drinking lager that you want on your fishing boat or on the golf course. You do want the cool IPA’s and the sours and that kind of thing, but I really want to make sure that we have some easy drinking beers that the general public can drink and not just the beer nerds.”

At 7,000 square feet, Rustic Reel is not starting small. Huge rolling doors will allow it to open right up when the weather calls for it.

“Why not create exactly what I want from the beginning,” she asks. “So brewery, tasting room, retail space.”

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