R&B Brewing Releases Green Screen IPA
An unprecedented beer for an unprecedented time.
Green Screen IPA is R&B Brewing’s newest seasonal release, and it’s welcome news for all those who’ve had enough of video conference calls. The fatigue is real – and this beer may be exactly what you need to help get you through it.
This beauty of an IPA comes in 473ml cans and is the perfect antidote to end-of-day video conference calls when sipping on a cold one may not be deemed “professional” by certain colleagues. But hey, we’re in a pandemic, and if you feel like you want a beer after enduring hours and hours of virtual meetings, we think you should be able to.
The packaging design of Green Screen IPA is exactly that – a green screen. With a little bit of planning, you can attend your virtual meeting with your invisible beer in hand. R&B Brewing’s website (randbbrewing.com/greenscreenipa) has some how-to tips to show you how to harness the magic for yourself.
The branding and design is courtesy of Vancouver design and advertising firm Saint Bernadine Mission Communications (www.stbernadine.com)
The design took advantage of Summit Printing’s new capability of short-run sleeve printing. Even better, Summit launched this offering with the ability to perforate the sleeve, allowing for easy removal for recycling.
Green Screen IPA is available at select locations in British Columbia and from the brewery’s take-out growler station at 54 E. 4th Ave, Vancouver, BC.
Green Screen IPA in action:
About R&B Brewing
One of Vancouver’s oldest craft breweries. Brewing high quality, hand-crafted ales & lagers in the heart of East Vancouver’s historic Brewery Creek district since 1997. We’ve come a long way but continue to keep things modest, unique, fun, & local.
