HYPHA Project’s 2nd Beer Release on September 11th: The New Normal IPA
VANCOUVER, BC: The HYPHA Project is gearing up for the release of their second beer: The New Normal, with the label designed by Peter Ricq. The beer name and artwork are a reflection of these unprecedented times.
The HYPHA Project combines beer, art and community to release limited batches in custom cans designed by local Vancouver artists. It officially opened for business July 25th, 2020 with the first beer release, Inceptional, an east/west-coast inspired hazy IPA.
The second beer, The New Normal, is scheduled for release Friday, Sept. 11th, 2020 and showcases local artist Peter Ricq. Both the label design and the name reflect this particular time in history.
The beer itself is a hybrid, double dry hopped IPA that brings together the best of both east coast & west coast style IPAs. The blend of Citra, Mosaic, and Simcoe hops produces a complex profile of citrus, tropical fruits. Berries on the nose are supported by dank, earthy undertones. Whirlpooling and multiple dry hop additions make for an aromatic beer with balanced bitterness. The unique in-house blend of yeast strains means The New Normal finishes dry.
The New Normal will be available for sale in 4 x 473ml packs and on tap at Slow Hand Beer on Fri. Sept 11th and Sat. Sept 12th. Pre-orders are available online.
Check out www.hyphaproject.com for more information, including full video interviews with the community partners, designer merchandise featuring local art, hats and tshirts for sale and news on upcoming releases.
Support local brewers, artists and businesses by tasting HYPHA’s beers and spreading the good news.
About the HYPHA Project:
The founders of the HYPHA Project want to spotlight brewers and artists that create real value to the community.
Beer: The head brewer and one of the co-founders of the HYPHA Project, Chris Charron, is also the brewer at Slow Hand Beer Company and has over 10 years of brewing experience.
Art: Curator of the label designers and the first artist-in-residence for HYPHA’s launch beer, Inceptional, is Taka Sudo. He is an avid supporter of the art community in Vancouver and accredited artist. Each new batch will feature a different artist-in-residence to showcase the Vancouver art scene.
Community: A pivotal part of the Hypha culture is not only to connect with the community, but to ultimately lead to the creation of a unique community within.
Follow the HYPHA Project on FB, IG or TW & subscribe on the website for updates on the next releases.
