Fernie Brewing Co. Announces the Launch of the Kootenay Collaborative Brew – “Powder Hwy Dark Saison”
FOR IMMEDIATE RELEASE
Fernie Brewing Co. to Release Kootenay Collaborative Brew – “Powder Hwy Dark Saison”, in Partnership with Nelson Brewing Co., Mt. Begbie Brewing Co. and Whitetooth Brewing Co.
Fernie, BC. (November 20, 2019) – Fernie Brewing Company (FBC), BC’s most easterly brewery, is excited to announce the upcoming release of their new Kootenay Collaborative Brew – “Powder Hwy Dark Saison”. Powder Hwy was brewed in partnership with Nelson Brewing Co., Mt. Begbie Brewing Co. and Whitetooth Brewing Co.
Views from the brew deck. From left to right Simon Barna (NBC), Ryan Hallewick (NBC), Evan Cronshaw (Whitetooth), Sebastien Van Den Bremt (FBC), Jesse Krienke (FBC), Bart Larson (Mt. Begbie) and Pauly Roberts (FBC).
The Kootenay Breweries came up with the idea to partner together to highlight the creative and collaborative nature of the craft brewing industry and to celebrate the start of the winter season. In late October, brewers from Nelson Brewing Co., Mt. Begbie Brewing Co. and Whitetooth Brewing Co. joined the brew team at FBC to brew their first-ever collaborative beer between the four Powder Highway breweries. The Powder Hwy Dark Saison was brewed with seven specialty malts, including naked oats and smoked malt along with European hops. The addition of cranberries results in a dark and dry Saison with a touch of smoke and a tart kick. The perfect après beer to pair with light Kootenay powder!
As all four breweries are located in BC’s Rocky Mountain playground, known as the Powder Highway, they felt the brew was a fitting way to kick off the ski season, and to bring awareness to Avalanche Canada.
“Being located along the Powder Highway, we’re all big fans of winter and what better time to launch a beer than the start of ski season?”, says Lenka Hawrys, Communications Manager for FBC. “We also wanted to bring awareness to the important work that Avalanche Canada does in our region. Their fieldwork and resulting avalanche bulletins keep us safe and we are really happy to support them.”
A ‘text-to-donate’ option on every can promotes donations to Avalanche Canada. The breweries also designed a custom Limited-Edition Powder Hwy ski sock, whereby $5 from the sale of each pair goes to Avalanche Canada. The custom socks are available for sale at all four participating breweries. Avalanche Canada’s South Rockies Field Team is also FBC’s current “Cheers to Charity” recipient, whereby all profits from each Sample Flight sold in the FBC Tasting Room goes towards a charitable organization. Avalanche Canada South Rockies Field Team will receive all profits from Cheers to Charity until December 30th.
“We very much appreciate this terrific show of local support from all along the Powder Highway,” says Gilles Valade, Executive Director of Avalanche Canada. “These are our home mountains and we’re very grateful for the work and generosity of these four great breweries.”
Powder Hwy is available in 473mL 4-packs in very limited quantities throughout BC, at select liquor stores. You can also find Powder Hwy on tap at select bars across BC. Powder Hwy launches in the FBC Tasting Room and the participating breweries on Thursday November 28th, in celebration of the winter season. Limited edition Powder Hwy ski socks are available at all four participating breweries. If you would like to text-to-donate to Avalanche Canada please text AVCAN to 20222 to donate $10. The four Breweries are all part of the BC Ale Trail, along the Kootenay Rockies East & Kootenay Rockies West Trails.
