In Beer In The News, Beer Me BC excerpts news from sources around the world of craft beer. Note that the opinions expressed within are those of the original source and not Beer Me BC.
Craft beer has forced big brands to embrace honesty in advertising
From Campaign, by Jamie Williams
Carlsberg and Foster’s have moved in different directions recently, but both are acknowledging reality.
The way beer is advertised has been transformed in recent years. Partly due to legal restrictions, but also because of the threat that the craft movement has brought. And after some failed marketing attempts, it’s now finally bringing the best out of some of the big beer brands.
