In Beer In The News, Beer Me BC excerpts news from sources around the world of craft beer. Note that the opinions expressed within are those of the original source and not Beer Me BC.

Craft Beer an effective but unexpected ambassador for US Foreign Service

American craft beer was born with an anti-establishment pedigree. Battling against well-established national brands of gargantuan scale, early U.S. craft brewers often portrayed themselves as upstarts, rebels, or the smaller guy in the David and Goliath story. Flash-forward to 2019, however, and many U.S. craft breweries have both grown up and calmed down, enjoying access to private equity funding and entering into large-scale mergers, much like the established national brands they originally fought against.

Another sign that U.S. craft beer is substantially less anti-establishment than it was just a generation ago: Around the world, U.S. craft beer frequently serves as an ersatz ambassador for the U.S., appearing at U.S. embassy events and helping to support its homeland’s international profile.

More on this story here >>

Categories: Business Of Beer

Write a Comment