In Beer In The News, Beer Me BC excerpts news from sources around the world of craft beer. Note that the opinions expressed within are those of the original source and not Beer Me BC.

Coca-Cola gets a premium makeover for new range

The original Hutchinson bottle makes a return as Coca-Cola launches a new series of ‘Signature Mixers’ aimed at the premium spirits market

Between the obsession with cosmopolitans around the turn of the millennium, a decades-long affinity for gin and the more recent onslaught of craft beer, dark spirits are yet to have their big moment. However, Coca-Cola is trying to bring them back with a new product range that sees Don Draper’s two worlds collide.

With consumers starting to gravitate towards darker drinks (Mintel claims the dark spirits market grew by 20% from 2013-2018), the iconic drinks brand has capitalised on its standing as the go-to mixer of choice by enlisting a set of renowned bartenders to create a series of signature mixers.

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Categories: Industry Resources

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