In Beer In The News, Beer Me BC excerpts news from sources around the world of craft beer. Note that the opinions expressed within are those of the original source and not Beer Me BC.
Central City Brewing Beer League Lager Six Pack Cans

Central City Brewing announces new Beer League Craft Lager

Central City Brewing Beer League Lager CanCentral City Brewing introduces easy-drinking ‘Beer League Craft Brewed Lager’

Surrey, British Columbia. Beer League is the latest in craft beer to hit the market and show an approachable style to craft beer flavour. Swinging for the fences, this new craft lager will be available in British Columbia, Alberta, and Manitoba, in March 2017. Beer League is the newest brand to come from Surrey, BC’s Central City Brewers & Distillers.

Brewed as a traditional craft lager, the Beer League recipe was created to be an approachable, easy drinking, and flavourful, craft beer. Sports-focused, the brand plays tribute to the weekend warrior and recreational team sports beer drinker. Nothing says team spirit like sharing a 6-pack of Beer League after the big game.

Central City’s Brewmaster Gary Lohin adds, “We wanted to create a brand that could get more people into craft beer with great flavour, affordable pricing and a relatable image. Beer League is a beer that we are very proud of, and has the potential to get more people across Canada enjoying the great flavour of a craft brewed lager.”

The official launch date for Beer League Craft Lager will be March 15th at the Central City Brewpub at 871 Beatty Street in Vancouver, BC. The launch event will focus on the sporting
nature of the brand, with games such as table hockey, darts, and bean bag toss. A light-hearted approach to competition is true to the beer style and the beer league competitor.

Dedicated to supporting and engaging with athletes of all levels, Beer League is a proud sponsor of sports teams in Canada. Packaged product and draught Beer League Craft Brewed Lager will be available at select locations in British Columbia, Alberta and Manitoba.

Central City Brewing Beer League Lager Six Pack CansCentral City Brewing Beer League Lager Label Close-up

Write a Comment