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Cannery & South Okanagan Events Centre release Anniversary Beer

(Penticton, BC) To celebrate their milestone 10-year anniversary, the South Okanagan Events Centre has partnered with Penticton’s Cannery Brewing to create an exclusive, limited release beer: Power Chord Pilsner.

Dean Clarke, SOEC General Manager and RVP Spectra Venue Management explained, “We are extremely excited to launch this feature product in partnership with Cannery Brewing. They have been a strong corporate partner at the SOEC since we opened our doors in 2008 and they immediately understood the vision we had for the creation of this celebration beer. The brewing team at Cannery Brewing created a very special craft pilsner that celebrates a very special milestone for the community gathering place that the SOEC has grown to become in Penticton.”

Patt Dyck, co-owner of Cannery Brewing said, “We are delighted to join with the SOEC and the community in celebrating such an important milestone with the creation of this new beer. The Power Chord Pilsner is a light bodied craft pilsner with a crisp, clean finish. It’s a delicious limited release beer that our team hand-crafted to enjoy while cheering on the Penticton Vees and while singing along with the amazing performers at the SOEC.”

It seems fitting that this milestone celebration benefits the community. Clarke added, “A portion of all proceeds from the sale of the Power Chord Pilsner will be donated to the Canadian Mental Health Association South Okanagan Similkameen (CMHA SOS) branch to help raise funds for local mental health services and support programs.”

“We are delighted to be part of this 10-year anniversary celebration and thank the South Okanagan Events Centre and Cannery Brewing for their support,” said Leah Schulting, Executive Director at CMHA SOS. “Fundraising programs such as this really help us to make a difference in so many lives across the South Okanagan Similkameen. The funds raised will benefit individuals in our community by supporting essential mental health programs. Programs that change lives. Programs that save lives.”

The label was illustrated by Penticton artist Skyler Punnett and was designed to capture the energy and excitement of attending a live concert.

The limited release Power Chord Pilsner debuted at the Penticton Vees Home Opener on Saturday, September 29th at the SOEC. The Power Chord Pilsner will be available at all upcoming Penticton Vees home games as well as all concert and events at the SOEC, while supplies last. In addition, the Power Chord Pilsner will be available at Cannery Brewing, on tap and in 6-pack cans.

Many people drink moderately and as part of a healthy lifestyle.  We encourage those who choose to drink to do so responsibly.


About Spectra
Spectra is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, Ticketing & Fan Engagement and Corporate Partnerships. Learn more at

Venue Contact:
Carla Seddon
Director of Marketing
Spectra Venue Management
South Okanagan Events Centre

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