In Beer In The News, Beer Me BC excerpts news from sources around the world of craft beer. Note that the opinions expressed within are those of the original source and not Beer Me BC.

Cannery Brews the Triathalager for the Valley First Challenge

cannery_triatalager-590x393Penticton, BC. Whether you are competing in Sunday’s Valley First Challenge Penticton Canada, or cheering on the athletes, Cannery Brewery’s new Triathalager will get you into the sporting spirit!

Triathalager is the official “Challenge” beer, brewed by Penticton’s Cannery Brewing, the beer sponsor for the 2014 race.  It is available now in 355ml cans at Penticton and area government and private liquor stores and on tap at select Penticton and area restaurants and pubs.

Paulette Rennie, President of the Penticton Triathlon Society explained, “We ran a special “Challenge” themed contest to name this beer. After reviewing all 269 name submissions, Triathalager was selected as the winning name as suggested by two people, Gordon Hehn and Traci Russell. Along with the honour of naming it, both of their names are referenced on the packaging and they both received a prize package plus two VIP tickets for race day on August 24th.”

Patt Dyck, owner of Cannery Brewing continued, “The Triathalager is crisp, clean, light and refreshing. It is perfect to enjoy after running across the finish line or while cheering on the racers.”  Cheers and good luck to all of the triathletes!


About Valley First Challenge Penticton Canada

Valley First Challenge Penticton Canada is busy preparing for its second race this summer on Sunday Aug. 24, 2014, and offers a full distance, half distance, full relay and now the inaugural half distance relay.  No longer the lone Challenge race in North America, Penticton is part of five Challenge races being in held in 2014 with more to be announced for 2015. North America races include Challenge New Albany, Ohio, Challenge St Andrews, New Brunswick, Challenge Atlantic City, New Jersey, Challenge Ranchero Cordova, California. The Challenge Family is the fastest growing global long distance triathlon series, now with 26 long distance triathlons in 16 countries and is changing the face of long distance racing around the world.  We are triathlon! For more information on Valley First Challenge Penticton visit

About Cannery Brewing

For more information on Cannery Brewing or any of its fine hand-crafted ales and lagers, visit, follow them on Facebook, Twitter and YouTube, call 250.493.2723 or drop by and see them in the Brewery, which is located in Penticton, British Columbia.

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