In Beer In The News, Beer Me BC excerpts news from sources around the world of craft beer. Note that the opinions expressed within are those of the original source and not Beer Me BC.

Brewers Association not concerned about threat of cannabis

While some brewers are concerned that cannabis could emerge as a competitor to beer, the Brewers Association has not seen any evidence that it’s a huge threat to the craft beer sector. In fact, it believes cannabis could open up new innovation opportunities for the industry.

As cannabis laws loosen the industry for edibles and cannabis infused drinks is set to grow, with some commentators predicting doom and gloom for the beer industry as consumers seek to spend their recreational dollars in cannabis instead of beer.

But the Brewers Association – the trade body representing US craft brewers – says that competition from cannabis is unlikely to be any different to that from existing competitors such as wine and spirits.

Meanwhile, cannabis could bring a host of opportunities for innovation, with craft brewers unlikely to shield away from the controversial move of mixing alcohol and cannabis should it become legally permissible.

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Categories: Business Of Beer

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