In Beer In The News, Beer Me BC excerpts news from sources around the world of craft beer. Note that the opinions expressed within are those of the original source and not Beer Me BC.

Central City Brewing joins forces with JFL NorthWest Comedy Festival

Central City Hopping Mad CiderCentral City Brewing Hopping Mad Now Official Cider for JFL NorthWest

Surrey, BC – Central City Brewers + Distillers is hopping mad as the proud exclusive cider sponsor of the JFL NorthWest Comedy Festival in Vancouver. The multi-year deal includes onsite activities and presence with Central City’s Hopping Mad Dry Hopped Apple Cider at all events.

“We have been big fans of Just For Laughs and are proud to be the official cider of JFL Northwest here in Vancouver,” says Tim Barnes, Central City’s Vice President of Sales & Marketing. “Our Hopping Mad Cider is the perfect brand match for JFL NorthWest comedy festival.”

JFL NorthWest is a ten-day winter comedy festival running from Thursday, February 18 to Saturday, February 27, 2016 at various venues throughout Vancouver. JFL NorthWest features renowned stand-up comedians like Bill Burr, Trevor Noah, Wanda Sykes, David Cross and Janeane Garofalo, plus up-and-comers, improv, sketches, podcasts and all-ages events.

“All of us at JFL NorthWest couldn’t be happier to have Hopping Mad Cider as our official cider sponsor. Not only do we appreciate their support but we can’t wait to enjoy their fantastic product throughout the festival coming up in February,” says Bruce Hills, Chief Operating Officer for Just For Laughs.

Central City’s Hopping Mad Dry Hopped Apple Cider (6.5% ABV) is a dry-sweet cider blending Yakima valley hops with fresh pressed apples from the Pacific Northwest.  Hopping Mad Dry Hopped Cider is cold fermented from scratch, using Northwest Apples, Yakima Hops and a special yeast. The dry hopping process used adds a nice hop aroma onto the dry sweet, cider, complementing the cider’s natural tart flavour.

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