In Beer In The News, Beer Me BC excerpts news from sources around the world of craft beer. Note that the opinions expressed within are those of the original source and not Beer Me BC.
Red Racer Pilsner

Central City Brewing Goes Old-School with Refreshed Red Racer PILS

Red Racer PilsnerCentral City Brewing’s new Red Racer PILS showcases a more sessionable drinking experience and new branding

Surrey, BC, Canada – Central City Brewers + Distillers is relaunching its classic Red Racer PILS with refreshed branding and new recipe.

The new Red Racer PILS features a lighter, more sessionable, balanced body that can be appreciated by beer drinkers of all types. It is brewed in the classic Bavarian tradition, using only the finest two-row barley and hops from the Hallertau region of Germany. This light and golden Pilsner has a distinct hop aroma and flavour with a dry, crisp finish.

The new branding takes on a classic, vintage, nostalgic feel with a simple text-based logo design. The retro look is a throwback to old-school days of college football pep rallies.

“Although we are known for our hoppy beers, the Pilsner is a style of beer we have always loved at Central City,” says Gary Lohin, brewmaster at Central City Brewers + Distillers. “We brew it in the classic Bavarian style using hops from Germany and employing a long maturation process which gives the beer a crisp flavour and a smooth finish. Only premium ingredients are used in the recipe.”

Central City is hosting a Red Racer PILS launch event on Sunday, March 20th (2 p.m. to 6 p.m.) at Lamplighter Public House in Vancouver, featuring a Super Smash Brothers video game tournament. The event is open to all, with no cover charge and includes prize giveaways and a chance to win a Norco bike.

The Red Racer PILS (5% ABV, 25 IBU) is available in 355ml cans in liquor stores throughout British Columbia, Alberta and Ontario in late March.

Leave a Reply