BC Craft Breweries Rally Around Fire Relief Support
BC Craft Beer Community Rallies to Support the Red Cross’ Fire Victim Relief Effort
The @bccraftbreweries Instagram account has launched a massive giveaway contest. Prizes have been donated by 22 craft breweries, 3 beer festivals and a few other industry businesses. Total prize value estimated at $3000!
For a chance to win a prize in this #bccraftcares initiative, entrants must make a donation to www.redcross.ca/bcfires/bccraftcares and email a ‘screen shot’ of their donation amount to moc.liamg@seirewerbtfarccb They will then receive a reply with a unique entry number for every $5 that was donated. Then, starting August 1st, and every day for the entire month, there will be a nightly live draw on Instagram at 8PM PST for that day’s winner.
With devastating wildfires displacing an estimated 40,000 British Columbians, Tim LaHay, the driving force behind the rapidly growing @bccraftbreweries Instagram account, knew he wanted to assemble the local craft beer fans and find a way to support the Red Cross and those affected by the province wide State of Emergency. He put out a call out to some local craft breweries to see if they would be willing to donate a prize for a charitable giveaway. The response was swift and decisive. Within 24 hours, he had all the prizes he needed and got to work on putting it all together. The fundraising effort began at on July 26th and has already raised $2685 for The Red Cross.
