Be Right Back Brewing Co. is the new face of Big River Brewery
FOR IMMEDIATE RELEASE
Richmond, BC – Big River Brewing Company (BRB Co.) announces the official launch of its new rebranding initiative, in affirmation of its evolving position in the marketplace. Focusing the company on a renewed standard of excellence, as it looks to best position its brand for accelerated growth and expansion.
Effective Monday September 14, 2015 BRB Co., will officially be known as Be Right Back Brewing Company. “This is a great opportunity for us to honour our heritage as one of the original craft breweries in British Columbia, while bringing our business into the new millennium and positioning ourselves for long term future growth”, said David Chadwick, General Manager of BRB Co.
“We are very excited about our new rebranding initiative” said Chadwick. “Our new brand identity reminds us of the legacy we must preserve from our two decades of brewing in BC, as we build for growth and market expansion. Part of that identity is our name and our mark, the change in these two elements demonstrates the passion we have for our business, and will help us set the benchmark for the continued importance of that passion into our future”.
The company today also announced the impending launch of its new canning program, aimed at expansion into the rapidly growing LRS (Licensed Retail Store) market in BC. “This is the perfect time to introduce the BRB brand to craft beer consumers, as we head into the busy holiday season”, added Chadwick. “Our rebranding initiative, LRS launch and continued expansion into the restaurant, bar and hotel markets help position us as a company that is committed to its future and proud of its heritage. Our dedication to craftsmanship and our commitment to our customers helps to fuel our future and will remain at the center of everything we do”.
About BRB Co.
BRB Co., owns and operates two brands based out of its Richmond operations. BRB Co. Brewery + Eatery is a full service brewery and pub operation located at 14200 Entertainment Boulevard, Richmond, BC. The Pub has recently undergone a substantial renovation in support of this rebranding initiative, and is open for lunch and dinner daily from 12:00pm.
Also operating out of the company’s Richmond location is BRB Small Batch Brewers. Head Brewer Steve Pearce, is crafting new beers on a daily basis in our small batch environment, and continues to ensure that the highest standards of quality and drinkability are maintained. Pearce is focusing on easy drinking, approachable beers, while ensuring that there is always something unique on tap for the adventurous beer drinker. BRB Small Batch brewers are 100% Canadian owned and crafted.
The brewery is open for tours, growler refills and tastings daily from 12:00pm.