Stanley Park Brewery Introduces the Curiosity Lager
lululemon athletica and Stanley Park Brewing Collaboration Brew
In essence we brought together what each of us does best – lululemon brought the occasion, being the SeaWheeze Sunset Festival, and designed the branding with input from our team, and Stanley Park Brewmaster Todd Fowler chose the beer style, crafted the beer recipe and brewed the beer.
Stanley Park Brewing is the exclusive beer partner for lululemon athletica’s annual SeaWheeze Half Marathon and Sunset Festival in Stanley Park. After making a special Strawberry Wit Beer that was only available at the 2014 event, we approached the team at lululemon with an idea to take our collaboration further in 2015. The plan was to craft a new beer that would celebrate our SeaWheeze partnership and could live on store shelves. The result is Curiosity Lager – a true collaboration of our respective expertise, where both brands bring what they do best to the table to create something unique and different for consumers.
“Curiosity Lager is a community-based collaboration of two local companies to celebrate the SeaWheeze Sunset Festival that brings thousands of SeaWheezers together to enjoy the beauty of Stanley Park, our hometown forest-in-the-city,” Doug Devlin, Stanley Park Brewing.
We got together and asked ourselves, “after a hot and sweaty run on the seawall, what beer would we be thirsty for?”
The answer was a crisp, refreshing and sessionable lager with just a hint of something different. “The base of our beer is Alberta farmed Pale Malt, and our hint of something different comes from the Lemondrop hop; an experimental aroma hop with a unique lemon-citrus character. The beer finishes at a sessionable 4.6% alcohol, and a light, approachable bitterness,” Brewmaster Todd Fowler.
Inspired by the SeaWheeze theme of ‘free thinkers and curiosity drinkers’ it only seemed fitting that as a team, we provided these free thinkers some Curiosity to drink!
Name: Curiosity Lager
Style: Craft Lager
Feature Malts: Weyerman® CARAFOAM®, Briess Goldpils®
Feature Hops: Chinook & Lemondrops Hops (whirlpool addition)
Appearance: Brilliant pale straw yellow, rich creamy head
Aroma: Citrus hop nose, subtle lager sulfur note
Taste: well-balanced bready malt, subtle fruit notes, crisp & clean finish
Mouthfeel: medium-light bodied
Food Pairings: bbq meats, rich seafood dishes, spicy Vietnamese or Thai
Commercial Description: We wondered what would happen if Stanley Park Brewing teamed up with fellow Vancouverites lululemon athletica. We share a deep sense of pride and connection to Stanley Park, our hometown forest-in-the-city, and unbridled enthusiasm for a cold beer after an invigorating run on the Seawall. Our curiosity paid off in the form of this crisp and refreshing tasting lager. We made it just in time for the SeaWheeze Half Marathon, which celebrates runners with a massive post-run party in – where else – Stanley Park.
Curiosity Lager is available as a 500ml Tall Can and launches to consumers on July 20. Product will be sold for a limited time in British Columbia and Alberta.
Stanley Park Brewing All Access Mixer Pack: a collection of 8 Tall Cans from Stanley Park Brewing including 2 x Tall Cans of Curiosity Lager. The All Access Pack is sold at approximately 200 BC Liquor Stores.
Individual 500ml Tall Cans of Curiosity Lager are available at select Private Liquor Stores in BC and AB.
Curiosity Lager will also be available for all SeaWheezers at the Sunset Festival happening directly after the SeaWheeze Half-Marathon on August 15, 2015 in Stanley Park (where else?).
As part of our commitment to Stanley Park and to ensure a legacy of nature in the city for future generations, partial proceeds from sales of Curiosity Lager benefit the Stanley Park Ecology Society.