Hobbit Trilogy Beer to be Brewed by Central City Brewers In Canada

Central City Brewers & Distillers

Central City Brewers + Distillers Lands Canadian Brewing & Distribution Rights to The Hobbit Trilogy Series of Beers 

Introduces Gollum Precious Pils, Smaug Stout and Bolg Belgian Tripel Beers to Canada


Surrey, BC (November 17, 2014) – Fantasy can become reality for Canadian craft beer fans and The Hobbit devotees! Central City Brewers + Distillers has signed an exclusive agreement to brew and distribute the series of beers inspired by The Hobbit Trilogy to the Canadian market.


“We are extremely excited and proud to be the first Canadian brewery to get the exclusive brewing and distribution rights to The Hobbit Trilogy series of beers,” says Tim Barnes, Vice President of Marketing and Sales at Central City Brewers + Distillers. “With the last film of The Hobbit Trilogy coming out in December, we are working hard to get these beers in stores by Christmas.”


As the exclusive Canadian partner, Central City will unleash the three beers selectively tailored to emulate the characters from the films – Gollum (Smeagol), the Dragon Smaug, and the vicious Orc Chieftain Bolg – to Middle-earth British Columbia, Alberta, Manitoba and Saskatchewan. Central City is also working on distributing the beers to the east coast.


Consisting of a “Precious” Pilsner with Northwest hops, a Russian Imperial Stout mildly flavored with Habanero chilies, and a smooth Belgian-style Tripel; these beers will take you on the journey of a lifetime.


The Hobbit Trilogy Series of Beers:


 Central CIty Gollum Precious PilsThe Gollum Precious Pils: With flavors as smooth and crafty as Gollum himself, the GollumPilsner (5% alc./vol) is brewed in the classic Bavarian tradition, using only the finest two-row barley, and hops from the Hallertau region of Germany. This light and golden Pilsner has a distinct hop aroma and flavour, with a dry, crisp finish.Like the One Ring which Gollum has spent his life pursuing, the “precious” pils, if your quest leads you to it, may not extend your life, but it may make your journey a little more enjoyable! 




Central City Smaug StoutThe Smaug Stout: Smaug Stout (9.5% alc./vol) is styled after a classic Russian Imperial Stout, but with a subtle hint of Habanero chilies to remind you of the fire and danger awaiting Bilbo and to the Company of Dwarves in their journey to The Lonely Mountain. Pronounced notes of coffee and chocolate balanced with Northwest Hops and a touch of heat produce an exceptional imperial stout, a worthy reward for your hard-fought journey. 




Central CIty Bolg Belgian TripelThe Bolg Belgian Tripel: An Orc chieftain who ruled for 150 years, Bolg seems like the kind who would drink his grog of choice and no one would tell him otherwise; however, this flavorful strong BelgianTripel(8% alc./vol) may be too refined for this otherwise gruesome character. 




The Hobbit Trilogy series of beers will be sold in 650ml bottles and will be available at a Canadian shire liquor store before Christmas.


The final film in The Hobbit Trilogy, The Hobbit: The Battle of the Five Armies, a production from New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), arrives in theaters December 17, 2014. http://www.thehobbit.com/

About Author


Dustan Sept is the founder of Beer Me BC. His passion for craft beer drove the creation of beermebc.com in 2012 and has been growing ever since. to learn more about the beermebc.com editorial team visit beermebc.com/the-beer-me-bc-team/.


  1. Patrick Knight
    Patrick Knight 30 December, 2014, 14:34

    Pathetic marketing at its worst

    Reply this comment
  2. North
    North 22 April, 2015, 17:20

    I bought a bottle of Bolg, it is quite cloudy, is this normal, or should be be returned (prob going to return it anyway)

    Reply this comment
  3. dustansept
    dustansept Author 22 April, 2015, 18:15

    North, The Bolg should be cloudy as it is a bottle conditioned beer. This is perfectly normal.

    Reply this comment

Write a Comment

Leave a Reply