Pacific Western Brewing (PWB) has released a German-styled “Festbier” to celebrate a number of 2015 community milestones in the brewery’s hometown of Prince George.
PWB Creative Director Paul Mulgrew says traditionally the brewery used to make an Octoberfest beer. “We are going to tour the province and enlist our pro-BC establishments in other communities to help us celebrate the best of BC through this new product.”
Inside the bottle it is a Festbier that celebrates the harvest season and the German brewing traditions attached to Octoberfest. On the outside, the labeling celebrates Prince George milestones.
PWB owner and CEO Kazuko Komatsu says: “Our brewery is proud to be front and centre as this community eagerly anticipates a year of special celebrations in 2015.
“Next year is the 100th Anniversary of the City of Prince George, UNBC’s 25th Anniversary and the 2015 Canada Winter Games that will feature PWB as a major sponsor showcasing its popular Hometown Heroes program. These milestones represent a pivotal opportunity for the community – and all of BC – to celebrate our history and accomplishments and present an inspiring vision for the future.”
Mulgrew says: “We are so proud of our Prince George history; it keeps evolving with the city. This is a great opportunity to spread the message all over BC.”
Prince George Mayor Shari Green says: “Pacific Western Brewing has been an outstanding member of our community since 1957 providing job opportunities, regional philanthropic efforts and increases to our local economy. Festbier is a welcome addition helping the City of Prince George celebrate our centennial throughout 2015. Cheers.”
Tracy Summerville, Chair of UNBC’s 25th anniversary steering committee, says: “It is a pleasure for the University to join with PWB, the City, and the Canada Winter Games to mark this time of celebration. PWB and its owner Kazuko Komatsu have been stellar supporters of UNBC through almost all of our history.”
Stuart Ballantyne, CEO of the 2015 Canada Winter Games, says: “Pacific Western Brewing is a company that shares similar values to the 2015 Canada Winter Games: facilitating the dreams and aspirations of Canada’s next young champions. We’re proud to call them an Official Sponsor.
Festbier, like all Oktoberfest beers, has a strong malt base with a pinch of Hallartau Select hops to add noble aromas.