It’s a New Dawn…. A Red Dawn Saison!
FOR IMMEDIATE RELEASE
August 8, 2014 Penticton, BC. A new dawn is here. It’s a red dawn. A Red Dawn Saison! And it’s the latest limited release in the Artisan Creations series from Penticton’s Cannery Brewing.
French for “season”, Saisons were originally brewed during the cooler temperatures from autumn to early spring in order to be ready for the scorching heat of summer. Jeff Canada, who is part of the brewing team at Cannery Brewing, took the lead on the brewing of this fresh, crisp ale. “We had a great time testing out a variety of different options for the Red Dawn Saison. We wanted to create a saison that was unique in flavour, colour and finish. I think we did just that with this highly individualistic quintessential artisanal brew. Its unique red colour leads to a surprisingly dry finish. At 5.5% alc./vol. and 28 IBU’s, it’s the perfect beer to help quench a major thirst this summer.”
Inspired by pieces of art or photography, the labels for Cannery Brewing’s new Artisan Creations line-up are artistic creations that match the artistry of these beers. Jeff explained, “We looked at a lot of possible images for this label. When we saw this photo from Kaarel Mikkin of www.headpead.com, we all fell in love with it instantly! We feel the artistic nature of this image is perfectly paired with the artistic nature of this new beer.”
Cannery Brewing’s Red Dawn Saison is a single batch release that will be available at private liquor stores and restaurants throughout BC until it is gone. It is already sold out at the brewery, so don’t delay.
For more information on Cannery Brewing or any of its fine hand-crafted ales and lagers, visit www.CanneryBrewing.com, follow them on Facebook, Twitter and YouTube, call 250.493.2723 or drop by and see them in the Brewery, which is located in Penticton, British Columbia. 0.493.2723 or drop by and see them in the Brewery, which is located in Penticton, British Columbia.